CM Communications Social Media


We know that the sheer number of social channels and how to use each of them effectively can be overwhelming!  CM Social offers hands-on training that takes the mystery out of these networks and helps you gain the necessary understanding of how to use your social channels to achieve your marketing goals.

CM Communications’ Social Marketing Manager, Jake Brennan, who has helped hundreds of people to get the most from their social marketing programs, leads training.

Training sessions may include:

  • Best practices and how-to’s for each platform
  • Terminologies
  • The importance of sharing visuals
  • Social media channels for customer service
  • Passive monitoring and response strategies for all platforms
  • Data review and reporting for all platforms

LinkedIn Logo

  • Developing a content schedule
  • LinkedIn Company Page overview and engagement recommendations
  • LinkedIn for lead generation
  • Identification of relevant LI Groups for staff participation (lead generation tactic)


Facebook Logo

  • Facebook Fan Pages: how they work and optimal use
  • Facebook Insights: Data review for continuous optimization
  • Using Facebook as your brand page
  • How to’s on Facebook advertising and paid posts


Twitter Logo

  • Best practices for branding, lead generation and customer service
  • Building a targeted following
  • Creating and tracking keyword searches for brand
  • Building relationships with influencers
  • Participating in relevant Twitter chats


Pinterest Logo

  • Pinterest 101: Continuous branding and high traffic conversion rates through visual storytelling
  • Proper community engagement
  • Hashtag/keyword tracking
  • Website integration
  • Using Pinterest Analytics for ongoing optimization


Instagram Logo

  • Creating your profile
  • Building a targeted following
  • Using hashtags to extend your reach
  • Monitoring and analytics



  • Introduction to the 2nd largest social network in the world: how G+ aids your social marketing efforts, particularly organic SEO and reputation management
  • Content sourcing and development, streamlined for efficiency
  • Leveraging customer testimonials for branding and engagement
  • Claiming and integrating Google Places and Reviews into your G+ page