“Content is king” has become a mantra among marketers, with good reason. Branded content—photos, videos, custom images, blogs, white papers, ebooks and the like—is a necessity for social marketing success. Developing that content can be a daunting challenge, for sure.
CM Social will work with you to create a steady flow of quality content that fits your brand, offers value to the consumers interacting with it, and is deployed to the right channel at the right time in order to achieve results. We start by reviewing your existing archives, and then develop a workable solution for creating new content that tells your story in an effectively compelling fashion. Pairing your content with an editorial calendar will ensure a consistent social presence and keep your community consistently engaged.